MVP Press Conference

The official press conference on July 28th for Jake Paul’s Most Valuable Promotions Fight Night on August 29th at Birmingham’s BP Pulse Arena. A headline fight between Mikaela Mayer @mikaelamayer and Chantelle Cameron @chancam91 set the stage for an epic transatlantic showdown as elite women fighters from the UK and the USA come face-to-face against a striking medieval-inspired set. Custom heraldic banners displaying each fighter’s name and championship belts, and dramatic lighting—split between blue for Team UK and red for Team USA using Sceptron LED tubes and Astera AX10 LED uplighters—creates a bold, cinematic atmosphere worthy of the rivalry. The previsualisation for the MVP press conference involved developing the lighting and set design through detailed plans and visual concepts. This process included producing layout drawings, lighting plots, and 3D visualisations to explore the overall look and feel of the event, ensuring the design was both visually impactful and technically feasible before installation.